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Digital marketing that attracts, converts and gets measured.

Customer service that solves, cares and builds loyalty.

Target audience ▸
Portrait of Bárbara García Pascual

Profile

Marketing professional specialised in content, social media, email marketing and e-commerce platforms, combining results analysis with campaign optimisation and a better user experience.

Customer service professional with experience in retail and e-commerce: multichannel support by phone, email, chat and social media, order and marketplace issue management, and after-sales follow-up. My background in Advertising and Public Relations and my digital marketing experience serve a careful customer experience that builds loyalty.

Experience

Metafenix Capital SL

2021 – 2025 · Retail sector

Marketing, E-commerce & Customer Service Manager

Marketing & Customer Service Manager / Store Manager

  • End-to-end marketing lead: full website management (design, linking, SEO, SEM), email marketing, Meta and Google Ads campaigns, social media, reporting, photo shoots, copywriting and graphic design.
  • E-commerce sales management (Amazon, Carrefour, Zalando, La Redoute, Secret Sales, Spartoo, Cdiscount), meeting commercial targets and sales KPIs: product uploads, stock control, pricing, offers and campaigns, order management and customer care.
  • Online order administration, stock control and seasonal collection replenishment.
  • Multichannel customer service (phone, email, chat and social media), resolving queries, issues and complaints effectively.
  • Management of online orders and after-sales follow-up, ensuring customer satisfaction and loyalty.
  • Resolution of marketplace issues (Amazon, Carrefour, Zalando, La Redoute), coordinating returns, exchanges and delivery times.
  • Use of digital management and communication tools (CRM, email marketing, Meta Business Suite) to improve customer care and follow-up.
  • Creation of communications and campaigns aimed at improving customer experience and retention.

Hawk X

2019 – 2020

Influence Management

  • Management of brand–influencer activations and collaborations, coordinating timelines and expectations on both sides.
  • Client reports analysing the metrics of each activation.
  • Customer care and community management on social media, answering queries and handling issues.
  • Scouting and selecting content creators aligned with the brand image.

Education

BA in Advertising and Public Relations

Universidad de Alicante · 2015 – 2019

Arts Baccalaureate

Escuela de Arte y Superior de Diseño de Orihuela · 2013 – 2015

Toolkit

Tools

PhotoshopIllustratorInDesignLightroomPrestaShopShoppingFeedLengowWordPressWooCommerceMailchimpMeta Business SuiteHootsuiteGesalmaMicrosoft Office

Skills

  • SEO & SEM
  • Meta & Google Ads
  • Email marketing
  • Community management
  • Graphic design
  • E-commerce and marketplace management
  • Copywriting
  • Customer care, sales and loyalty techniques
  • Phone, email, chat and social media support
  • Issue and complaint resolution
  • Customer loyalty and retention
  • CRM and sales management tools
  • Organised under high contact volume
  • Teamwork

Languages

  • Spanish — Native
  • English — B2
  • Valencian — Advanced

Contact

Shall we talk?

barbgp7@gmail.comLinkedInDownload CVDownload CV

La Tercia, Murcia