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Digital marketing that attracts, converts and gets measured.

Customer service that solves, cares and builds loyalty.

Target audience ▸
Portrait of Bárbara García Pascual

Palette

Tone of voice

Marketing professional with experience in digital marketing, online channel management and strategies focused on acquisition and conversion. Specialised in content, social media, email marketing and e-commerce platforms, combining results analysis with campaign optimisation and a better user experience.

Customer service professional with experience in retail and e-commerce: multichannel support by phone, email, chat and social media, order and marketplace issue management, and after-sales follow-up. My background in Advertising and Public Relations and my digital marketing experience serve a careful customer experience that builds loyalty.

Cases

Metafenix Capital SL

2021 – 2025 · Retail sector

Marketing & Customer Service Manager

Marketing & Customer Service Manager / Store Manager

  • End-to-end marketing lead: full website management (design, linking, SEO, SEM), email marketing, Meta and Google Ads campaigns, community management and graphic design.
  • Sales management on marketplaces (Amazon, Carrefour, Zalando, La Redoute), meeting commercial targets and sales KPIs.
  • Online order administration, stock control and seasonal collection replenishment.
  • Multichannel customer service (phone, email, chat and social media), resolving queries, issues and complaints effectively.
  • Management of online orders and after-sales follow-up, ensuring customer satisfaction and loyalty.
  • Resolution of marketplace issues (Amazon, Carrefour, Zalando, La Redoute), coordinating returns, exchanges and delivery times.
  • Use of digital management and communication tools (CRM, email marketing, Meta Business Suite) to improve customer care and follow-up.
  • Creation of communications and campaigns aimed at improving customer experience and retention.

Hawk X

2019 – 2020

Influence Management

  • Management of brand–influencer activations and collaborations, coordinating timelines and expectations on both sides.
  • Client reports analysing the metrics of each activation.
  • Customer care and community management on social media, answering queries and handling issues.
  • Scouting and selecting content creators aligned with the brand image.

Education

BA in Advertising and Public Relations

Universidad de Alicante · 2015 – 2019

Arts Baccalaureate

Escuela de Arte y Superior de Diseño de Orihuela · 2013 – 2015

Toolkit

Tools

PhotoshopIllustratorInDesignLightroomPrestaShopWordPressWooCommerceMailchimpMeta Business SuiteHootsuiteMicrosoft Office

Skills

  • SEO & SEM
  • Meta & Google Ads
  • Email marketing
  • Community management
  • Graphic design
  • Sales and loyalty techniques
  • Phone, email, chat and social media support
  • Issue and complaint resolution
  • Customer loyalty and retention
  • CRM and sales management tools
  • Organised under high contact volume
  • Teamwork

Languages

  • Spanish — Native
  • English — B2
  • Valencian — Advanced

Contact

Shall we talk?

barbgp7@gmail.comLinkedInDownload CVDownload CV

La Tercia, Murcia