Bárbara García Pascual

Marketing, E-commerce & Customer Service Manager

Marketing & Customer Service Manager / Store Manager

• End-to-end marketing lead: full website management (design, linking, SEO, SEM), email marketing, Meta and Google Ads campaigns, social media, reporting, photo shoots, copywriting and graphic design.
• E-commerce sales management (Amazon, Carrefour, Zalando, La Redoute, Secret Sales, Spartoo, Cdiscount), meeting commercial targets and sales KPIs: product uploads, stock control, pricing, offers and campaigns, order management and customer care.
• Online order administration, stock control and seasonal collection replenishment.
• Multichannel customer service (phone, email, chat and social media), resolving queries, issues and complaints effectively.
• Management of online orders and after-sales follow-up, ensuring customer satisfaction and loyalty.
• Resolution of marketplace issues (Amazon, Carrefour, Zalando, La Redoute), coordinating returns, exchanges and delivery times.
• Use of digital management and communication tools (CRM, email marketing, Meta Business Suite) to improve customer care and follow-up.
• Creation of communications and campaigns aimed at improving customer experience and retention.

Influence Management

• Management of brand–influencer activations and collaborations, coordinating timelines and expectations on both sides.
• Client reports analysing the metrics of each activation.
• Customer care and community management on social media, answering queries and handling issues.
• Scouting and selecting content creators aligned with the brand image.