Hi 👋 Looking for someone to join your team?

Bárbara García Pascual now

Digital marketing that attracts, converts and gets measured.

Customer service that solves, cares and builds loyalty.

Marketing professional with experience in digital marketing, online channel management and strategies focused on acquisition and conversion. Specialised in content, social media, email marketing and e-commerce platforms, combining results analysis with campaign optimisation and a better user experience.

Customer service professional with experience in retail and e-commerce: multichannel support by phone, email, chat and social media, order and marketplace issue management, and after-sales follow-up. My background in Advertising and Public Relations and my digital marketing experience serve a careful customer experience that builds loyalty.

— Metafenix Capital SL · 2021 – 2025 —

Marketing & Customer Service Manager

Marketing & Customer Service Manager / Store Manager

End-to-end marketing lead: full website management (design, linking, SEO, SEM), email marketing, Meta and Google Ads campaigns, community management and graphic design.Launched ✓
Sales management on marketplaces (Amazon, Carrefour, Zalando, La Redoute), meeting commercial targets and sales KPIs.Launched ✓
Online order administration, stock control and seasonal collection replenishment.Launched ✓
Multichannel customer service (phone, email, chat and social media), resolving queries, issues and complaints effectively.Launched ✓Resolved ✓
Management of online orders and after-sales follow-up, ensuring customer satisfaction and loyalty.Resolved ✓
Resolution of marketplace issues (Amazon, Carrefour, Zalando, La Redoute), coordinating returns, exchanges and delivery times.Resolved ✓
Use of digital management and communication tools (CRM, email marketing, Meta Business Suite) to improve customer care and follow-up.Resolved ✓
Creation of communications and campaigns aimed at improving customer experience and retention.Resolved ✓

— Hawk X · 2019 – 2020 —

Influence Management

Management of brand–influencer activations and collaborations, coordinating timelines and expectations on both sides.Launched ✓Resolved ✓
Client reports analysing the metrics of each activation.Launched ✓
Customer care and community management on social media, answering queries and handling issues.Launched ✓Resolved ✓
Scouting and selecting content creators aligned with the brand image.Launched ✓Resolved ✓

Education · Languages · Tools

# education

BA in Advertising and Public Relations — Universidad de Alicante · 2015 – 2019
Arts Baccalaureate — Escuela de Arte y Superior de Diseño de Orihuela · 2013 – 2015

Spanish (Native) · English (B2) · Valencian (Advanced)

PhotoshopIllustratorInDesignLightroomPrestaShopWordPressWooCommerceMailchimpMeta Business SuiteHootsuiteMicrosoft Office

Contact

# contact

Shall we talk?

barbgp7@gmail.comLinkedInDownload CVDownload CV

La Tercia, Murcia